Swifties, this one’s for you. It seems like Taylor Swift's Eras Tour has lasted eons. Yet somehow, there’s always something to talk about. Just thinking about how much she’s accomplished while on tour makes me want to buckle down, lock in, and channel my inner girlboss. But while I can’t even be bothered to cook dinner at home after a long day of work, Taylor is accomplishing milestones most musicians can only dream of. Let’s recap.
The Era’s Tour began in March 2023 with its North American leg. It’s set to go until December 2024, with dates in Europe, Australia, Asia, and South America— spanning 152 shows across five continents.
As the queen of multitasking, Swift hasn’t stopped at just selling out stadiums. Since the Eras tour began, she’s released multiple albums — both new and old — and shaken up the tour setlist with each new release. Her list of new releases started on the first day of her tour with “All Of The Girls You Loved Before,” which was quickly followed up by “The Alcott,” a feature on The National’s album — reciprocity for their work on her pandemic era albums, Folklore and Evermore.
She also released Midnights: Late Night Edition (including the iconic collab with Ice Spice), as well as not one but two album re-releases — Speak Now Taylor's Version and 1989 Taylor's Version. As if that wasn’t enough, she announced her latest album, The Tortured Poet’s Department, in a GRAMMY’s acceptance speech. Talk about legendary. Since its release, she’s also been churning out deluxe versions and remixes to keep us on our toes. The Eras Tour was even made into a Blockbuster film that brought Beyonce to its premiere. Star power: confirmed.
But that’s just her work life. Her personal life is just as eventful. She ended her 7-year relationship with Joe Alwyn in April 2023. Then entered into a brief but controversial fling with 1975 frontman Matty Healy. Though it didn’t last long, the relationship was enough to inspire a whole album and catapult her into her current romance with Travis Kelce, aka Amerca’s first nepo boyfriend. Now they’re the American Royal couple — and she somehow had time to fly from tour to his Super Bowl performance.
We all have the same hours in the day as Taylor Swift, but how she uses them will always be a mystery to me. I work eight hours a day and can barely manage a social life. Meanwhile, Taylor has it all — though conservatives are turning on her for daring to be a woman in her 30s who’s not married with kids. If that’s not proof that women can’t do anything right, I don’t know what is.
Clearly, she’s working late because she’s a singer. No wonder Taylor Swift became a billionaire months into her tour in October 2023. Her net worth is currently around 1.3 billion dollars, making her the only female musician to become a billionaire from her music.
Other entertainment billionaires like Rihanna, Kylie Jenner, Kim Kardashian, Jay-Z, and Kanye West have joined the three-comma club thanks to ventures like clothing brands, beauty products, and other entrepreneurial pursuits. Rihanna has her FENTY Empire. Kim has her award-winning SKIMS. Ye had Yeezy. But Taylor has an unbeatable catalog of publishing.
But Taylor isn’t just different from other Billionaires because of how she earned her money. She’s the Taylor we know and love because of how she spends it. Her rollercoaster Eras Tour is how she’s made much of her fortune. And she’s using it to give back in monumental degrees. From individual donations to investing in local infrastructure, Taylor is changing lives on a macro and micro scale. And teaching us what to expect from all billionaires in the process.
The Era’s Tour Bonuses — Talk About Workplace Benefits
First to make headlines were the Eras Tour crew bonuses. While some of us get rewarded with a pizza party or a $10 gift card to Starbucks, Taylor casually dropped $55 million in bonuses for her tour crew. The massive sum was paid out to everyone who makes the Eras Tour go around, from truck drivers to dancers and sound technicians.
In fairness, these bonuses are so well-deserved. Taylor’s shows are over three hours long. Imagine dancing for that long — because Swift certainly isn’t the one with the impressive moves — for hundreds of tour dates. Or remembering countless combinations of light cues to go with a setlist that changes daily. Yeah, they’re clocking in. And if my boss had millions to blow, I’d be expecting a comfortable bonus too. But $55 Million? That’s a testament to Swift’s generosity. It's like she's Oprah, but instead of cars, she's giving out life-changing amounts of cash. "You get a bonus! You get a bonus! Everybody gets a bonus!"
It’s similar to how Zendaya gave film equity to every member of the crew that worked on her controversial black-and-white drama, Malcolm & Marie. Filmed in a few days with a bare-bones crew during the peak of the pandemic, the film was Zendaya’s passion project with Sam Levinson, in which she starred alongside John David Washington. Though the film got mixed reviews, it captured the audience’s attention all the same. After all, it was Zendaya — and we’ll watch her in anything. So since the film sold to Netflix for a hefty sum, all the crew members got payouts from the deal on top of their salaries to reward their hard work.
Bonuses and equity payouts are common in many industries, but not entertainment. Even though it’s one of the most lucrative and recognizable American industries, most entertainers don’t make enough to survive. The SAG and WGA strikes last year were proof that there needs to be systemic change in the industry. LA County has even identified show businesses as risk factors for being unhoused — after all, how many stories do we hear of actors who were living in their cars before their big break? And for many, their big break never comes. For even more, they get hired on amazing gigs with giant performers … then go right back to the grind afterward. While individual actions from our favorite stars won’t fix everything, Zendaya and Taylor are providing models for how Hollywood should treat the people who make this town go round.
And in this economy, even a little bit could go a long way. Inflation and the cost of living are not a joke. Especially when, like with many creative careers, you often have to invest in lessons or equipment for your craft. With all this considered, the impact of Swirt’s donations can’t be overstated. Imagine getting a lump sum of cash for dancing to your favorite Taylor Swift tracks? Talk about a dream job.
The Economic Impact of Swift - Swiftonomics, if you will
Like Barbie and Beyonce last year, Swift is still on a tear to boost the economy of the cities she’s in just by traveling there — ad inspiring others to make the trek, too.
The Barbie movie proved that by marketing to women (instead of just making Marvel flops like Madame Web that aren’t really targeted to women at all), the entertainment industry can make giant profits. Barbie fever went beyond the theater. Thanks to a plethora of product collabs, the phenomenon rippled through retail.
Similarly, Beyonce’s Renaissance Tour tour generated an estimated $4.5 billion for the American economy. According to NPR, that’s almost as much as the entire 2008 Olympics earned for Beijing. People were taking money out of their 401ks to pay for Beyonce tickets and the glittery, silver-hues outfits to rock at her shows. Cities even started calling her effect the “Beyonce Bump.”
Swift has the same effect. She’s not just proving her generosity on a micro-scale for the people close to her, she’s having actual, tangible effects on the economy. It's like she's leaving a trail of dollar bills in her wake, and cities are scrambling to catch them like it's a country-pop, capitalist version of musical chairs.
The US Travel Association called it the Taylor Swift Impact after she generated over $5 Billion in just the first 5 months of the Eras Tour. But how does this work? It’s not like Taylor is printing more money at those shows, but it almost is. Her tour dates are pretty much economic steroid shots for local businesses. Hotels are booked solid, restaurants are packed, and let's not even get started on the surge in friendship bracelet supplies.
“Swifties averaged $1,300 of spending in local economies on travel, hotel stays, food, as well as merchandise and costumes,” say the US Travel Association. “That amount of spending is on par with the Super Bowl, but this time it happened on 53 different nights in 20 different locations over the course of five months.” That’s not to say one word about her effect on the actual Super Bowl and the entire NFL season thanks to her ball-throwing boyfriend.
It's like she's created her own micro-economy, and everyone's invited to the party. And unlike some economic theories that rely on wealth trickling down (spoiler alert: it doesn't), Taylor's wealth is more like a t-shirt cannon or the confetti at her shows — showering everyone around.
Donations that truly do good
Taylor isn’t just stepping into cities and calling it a night. She’s also not just throwing pennies at problems - she's making significant contributions that are changing lives. And more importantly, she's using her platform to encourage her fans to do the same.
She kicked off her tour with quiet donations to food banks in Glendale, Ariz., and Las Vegas ahead of the Eras Tour. Once the tour was in full swing, she continued this practice. In Seattle, she donated to Food Lifeline, a local hunger relief organization. In Santa Clara, she showed some love to Second Harvest of Silicon Valley. And let's not forget about her $100,000 donation to the Hawkins County School Nutrition Program in Tennessee.
She’s been making similar donations overseas. Taylor Swift donated enough money to cover the food bills for an entire year across 11 food banks and & community pantries in Liverpool. Swift also covered 10,800 meals for Cardiff Foodbank and many more banks across the UK and EU. Her impact is so profound that her numbers are doing more to combat issues like hunger than the government.
Can billionaires actually be good?
One thing about me, I’m always ready and willing — knife and fork in hand — to eat the rich. Because fundamentally, can any billionaire really be good? In our late-stage capitalist horror story, the answer is usually no. Look how many of them are supporting the Trump campaign just to get some tax breaks.
But here's the thing - Taylor Swift might just be the exception that proves the rule. She's not perfect, sure. She still flies private jets and probably has a carbon footprint bigger than Bigfoot. But unlike most of the others in her tax bracket, she's not flaunting her wealth like it's a personality trait.
Take a look around. We've got billionaires trying to colonize Mars instead of, I don't know, helping people on Earth. In this context, Taylor's approach is more like Mackenzie Scott’s — Bezos’s ex-wife. She's not trying to escape to another planet - she's trying to make this one better.
And look, I'm not saying we should stop critiquing billionaires or the system that creates them. But she's just setting the bar for what we should expect from all billionaires. She's showing us that our collective power as fans can translate into real-world change. That our love for catchy choruses and bridge drops can somehow, improbably, lead to food banks getting funded and crew members getting life-changing bonuses.
So sorry to my neighbors who hear me belting “Cruel Summer” and “right where you left me” at the top of my lungs (and range). Just know it’s for the greater good.
On World Population Day: How Climate Change Could Make Us Go Extinct
The world is both hotter and more overcrowded than ever before. Naturally, these things are intertwined.
World Population Day was established in 1989 by the United Nations Council in order to draw attention to population issues. Back then, the world's population stood at 5.198 billion. Thirty years later, there are 7.7 billion people in the world, with an estimated 360,000 more being born each day.
It's hard to think about overpopulation without thinking about climate change, which threatens the livelihoods of every single one of these new children.
Climate change's consequences have already begun to emerge, and needless to say, they will worsen exponentially if climate change continues at its current rate. Effects include rising sea levels, tens of thousands of heat-related deaths, polluted air, a spike in chronic illnesses, severe droughts, mass extinctions that ruin ecological systems and destroy agriculture, and many natural disasters such as hurricanes and wildfires that will devastate infrastructure and generate massive flows of refugees. We've already seen these things, in the devastating 2018 California wildfires, in hurricanes like Sandy and Maria, in the drought that was a root cause of the Syrian refugee crisis, and in so many other instances.
Image via Undark
These events are only the tip of the iceberg. A 2018 UN report announced that we have twelve years to reverse the worst effects of climate change; if we fail to essentially keep temperatures from rising above 1.5C, hundreds of millions of people will suffer the consequences.
Certainly, the vastness of our world's population is a root cause of this deadly warming. According to Business Today, "One of the greatest consequences of growing population, which is perhaps a great threat to our livelihood as well, is the quick depletion of natural resources." More people means more carbon burned, more resources consumed, more people falling through the cracks.
In a merely theoretical sense, it seems logical that humanity's population explosion would happen concurrently with exponential climate change and ecological disaster, because the way our population has grown is anything but natural.
Prior to the Industrial Revolution, human society followed a particular law: As populations grow, food supplies decrease, and so the population decreases, and the food supply increases. This is the same rule that keeps animal populations in check. However, since the dawn of industry, human beings have been producing more and more food and resources to support our burgeoning population, effectively placing ourselves at the top of the food chain, subsequently displacing animal populations, and decimating our natural resources.
Now, we are reaching a breaking point.
Image via MarketWatch
However, it's too simplistic to say that the amount of people in the world is directly proportional to the rate of climate change. It's true that the locations where the largest percentages of children are being born are the places that will be most severely damaged by the rising tides and hurricanes that are stemming from warming. According to Time Magazine, rapid population growth will only lock these nations into cycles of poverty, making it extremely difficult for these places to rebound from climate change's effects. However, these places are not the ones producing the majority of carbon emissions: That honor is reserved for developed countries, like the US.
The real cause of climate change is not overpopulation alone. It's the mentality that has allowed oil companies to grow into the massive corporations they are; and that has allowed Americans, who comprise 5% of the global population, to consume 25% of the world's resources, and that has allowed many childless couples in the US to consume far more resources than couples with children. That mentality has led us to accumulate endlessly without paying any heed to natural balances or equity.
Therefore, reducing the population is not the most important step that needs to be taken in order to combat climate change. This is because, according to Vox, it's not that the resources we have can't support a larger population: the US could successfully feed 400 million people simply by consuming locally what we are currently exporting. The problem is that we can't maintain the kinds of resource-guzzling, carbon-based lifestyles that we—and particularly, the extremely wealthy—have become accustomed to living. Simply reducing the number of people but not addressing our society's problem with carbon and consumption will have a negligible effect on the climate. In actuality, lower fertility rates can lead to higher GDP, as childless folks can accumulate more resources that they in turn spend on flights and other energy-guzzling activities.
Image via RT.com
Though population control would help, it's far more important that we figure out how to re-distribute resources in a sustainable way, rather than wasting such a vast amount of resources like we do in America. In the end, slashing carbon emissions—and, concurrently, shifting our cultural obsession with accumulation and individualism to an emphasis on egalitarianism—is still by far the most important thing we can do for the climate.
Even so, having fewer children and making education and birth control more widely accessible would be hugely significant overall. Furthermore, deciding not to have a child is a viable, impactful way to combat climate change (and it's possibly even the ethical choice, given the ecological mess that new generations will find themselves involuntarily subjected to).
Because if we remain on the path we're on? The population will just continue to expand, hitting a projected 8 billion by 2050. Soon enough, natural disasters will result in the deaths of millions; more people will starve or die in refugee camps; and then, as water becomes undrinkable and the planet becomes too hot for any growing thing, that will be the end of this whole experiment called life.
The Destruction of Climate Change: The Tree that Inspired Dr. Seuss's "The Lorax" Has Fallen
In 1971, the year "The Lorax" was published, scientists were just beginning to sound the alarm about climate change.
If you've somehow managed to successfully compartmentalize and ignore the fact that the earth is literally dying, perhaps this will jolt you out of your slumber: The tree that is believed to have inspired Dr. Seuss's iconic conservation-themed short story, "The Lorax," has fallen.
Image via ABC13
The tree in question was a Monterey Cypress, which grew without incident for 80 to 100 years in a La Jolla, California park until it suddenly keeled over on June 16. Dr. Seuss, whose real name was Theodor Seuss Geisel, could see the tree from the La Jolla apartment where he lived from 1948 until his death in 1991. It is believed that the cypress, with its curved trunk and abundant leaves, inspired the Truffala Trees that the Lorax in the story dedicates himself to defending—until a greedy factory owner cuts them all down, poisons the rivers, and fills the sky with smog. At the end of the story, the Lorax hangs his head and floats off into a tiny gap in the clouds, lamenting the death of his beloved forest and the creatures that called it home.
The Lorax- trailerwww.youtube.com
In 1971, the year "The Lorax" was published, scientists were just beginning to sound the alarm about climate change. That year, a coalition of leading scientists reported significant risks from global climate change caused by human activity; by the end of the decade, scientific consensus identified global warming as the largest risk of the 21st century. Still, largely due to misleading reports from companies like Exxon, right-wing denialist think tanks, multi-million dollar denial campaigns, and bribes given to politicians by oil barons and investors such as the Koch Brothers, climate change was delegitimized, relegated to the back burner of public and political consciousness.
Flash forward to 2019, and the consequences of that corruption and ignorance are coming back to bite all of us. Wildfires, hurricanes, tsunamis, and droughts—each of which has catalyzed waves of refugees and deepened wounds of already existent economic disparity—are just a few of the visible consequences of climate change; and the worst is yet to come. Roughly 80,000 acres of forest disappear each day, with another 80,000 experiencing significant degradation. Plusm 1 million species are teetering on the brink of extinction.
If the loss of forests and biodiversity is not enough to chill you to the bone, the effects on humanity have been severe and will become unimaginably extreme if we continue at our current pace of unchecked destruction. Climate change threatens coastal cities with flooding, displaces millions, exacerbates health problems like infectious diseases, triggers asthma attacks, and destroys infrastructure and agriculture. It can cause mental illness and it disadvantages the most vulnerable, threatening communities and nations who lack the resources needed to bounce back from ecological disasters.
And even if you don't give a shit about poor people, you're still not safe—for climate change will pose significant risks to financial markets, with food costs, insurance markets, and the mortgage industry all at risk. (For proof, just look at the millions of dollars in liability costs and subsequent bankruptcy faced by Pacific Gas and Electric after the 2018 California wildfires).
So in the shadow of all this horrifying information, it doesn't seem so far-fetched that the tree that inspired one of the greatest tales of environmental destruction has fallen. Sure, maybe there was something wrong with its roots, or maybe the excess of poison or smoke from the fires or the gas leaks or the plastic particles in the salt-choked rivers did it in. Or maybe the tree just gave up, realizing that the earth was no longer a place for growing things. Its death feels like the real-world embodiment of the Lorax floating away into the murky skies, looking sadly down on the scorched earth that used to hold thousands of trees.
Image via techwithkids.com
Of course, the Seussian tale doesn't end with the Lorax's departure. It begins when the kid in the story gets the Once-ler to tell him what happened to the Lorax, and it ends when the Once-ler drops him a tiny Truffala tree seed. "UNLESS someone like you cares a whole lot, nothing is going to get better. It's not," says the old storyteller, imploring the kid (and by proxy, all readers) to try and do something, even if it starts with one seed.
In a world where Greta Thunberg—a sixteen-year-old playing hooky—is the most powerful voice in ecological activism, Dr. Seuss's message doesn't seem too starry-eyed. Small, improbable leaps of faith might be insignificant in themselves, but they can start waves of action that could be our best chance at launching the worldwide action needed to build a viable (and potentially more equitable) society.
image via weheartit