Swifties, this one’s for you. It seems like Taylor Swift's Eras Tour has lasted eons. Yet somehow, there’s always something to talk about. Just thinking about how much she’s accomplished while on tour makes me want to buckle down, lock in, and channel my inner girlboss. But while I can’t even be bothered to cook dinner at home after a long day of work, Taylor is accomplishing milestones most musicians can only dream of. Let’s recap.
The Eras Tour began in March 2023 with its North American leg. It’s set to go until December 2024, with dates in Europe, Australia, Asia, and South America— spanning 152 shows across five continents.
As the queen of multitasking, Swift hasn’t stopped at just selling out stadiums. Since the Eras tour began, she’s released multiple albums — both new and old — and shaken up the tour setlist with each new release. Her list of new releases started on the first day of her tour with “All Of The Girls You Loved Before,” which was quickly followed up by “The Alcott,” a feature on The National’s album — reciprocity for their work on her pandemic era albums, Folklore and Evermore.
She also released Midnights: Late Night Edition (including the iconic collab with Ice Spice), as well as not one but two album re-releases — Speak Now Taylor's Version and 1989 Taylor's Version. As if that wasn’t enough, she announced her latest album, The Tortured Poet’s Department, in a GRAMMY’s acceptance speech. Talk about legendary. Since its release, she’s also been churning out deluxe versions and remixes to keep us on our toes. The Eras Tour was even made into a Blockbuster film that brought Beyonce to its premiere. Star power: confirmed.
But that’s just her work life. Her personal life is just as eventful. She ended her 7-year relationship with Joe Alwyn in April 2023. Then entered into a brief but controversial fling with 1975 frontman Matty Healy. Though it didn’t last long, the relationship was enough to inspire a whole album and catapult her into her current romance with Travis Kelce, aka Amerca’s first nepo boyfriend. Now they’re the American Royal couple — and she somehow had time to fly from tour to his Super Bowl performance.
We all have the same hours in the day as Taylor Swift, but how she uses them will always be a mystery to me. I work eight hours a day and can barely manage a social life. Meanwhile, Taylor has it all — though conservatives are turning on her for daring to be a woman in her 30s who’s not married with kids. If that’s not proof that women can’t do anything right, I don’t know what is.
Clearly, she’s working late because she’s a singer. No wonder Taylor Swift became a billionaire months into her tour in October 2023. Her net worth is currently around 1.3 billion dollars, making her the only female musician to become a billionaire from her music.
Other entertainment billionaires like Rihanna, Kylie Jenner, Kim Kardashian, Jay-Z, and Kanye West have joined the three-comma club thanks to ventures like clothing brands, beauty products, and other entrepreneurial pursuits. Rihanna has her FENTY Empire. Kim has her award-winning SKIMS. Ye had Yeezy. But Taylor has an unbeatable catalog of publishing.
But Taylor isn’t just different from other Billionaires because of how she earned her money. She’s the Taylor we know and love because of how she spends it. Her rollercoaster Eras Tour is how she’s made much of her fortune. And she’s using it to give back in monumental degrees. From individual donations to investing in local infrastructure, Taylor is changing lives on a macro and micro scale. And teaching us what to expect from all billionaires in the process.
The Eras Tour Bonuses — Talk About Workplace Benefits
First to make headlines were the Eras Tour crew bonuses. While some of us get rewarded with a pizza party or a $10 gift card to Starbucks, Taylor casually dropped $55 million in bonuses for her tour crew. The massive sum was paid out to everyone who makes the Eras Tour go around, from truck drivers to dancers and sound technicians.
In fairness, these bonuses are so well-deserved. Taylor’s shows are over three hours long. Imagine dancing for that long — because Swift certainly isn’t the one with the impressive moves — for hundreds of tour dates. Or remembering countless combinations of light cues to go with a setlist that changes daily. Yeah, they’re clocking in. And if my boss had millions to blow, I’d be expecting a comfortable bonus too. But $55 Million? That’s a testament to Swift’s generosity. It's like she's Oprah, but instead of cars, she's giving out life-changing amounts of cash. "You get a bonus! You get a bonus! Everybody gets a bonus!"
It’s similar to how Zendaya gave film equity to every member of the crew that worked on her controversial black-and-white drama, Malcolm & Marie. Filmed in a few days with a bare-bones crew during the peak of the pandemic, the film was Zendaya’s passion project with Sam Levinson, in which she starred alongside John David Washington. Though the film got mixed reviews, it captured the audience’s attention all the same. After all, it was Zendaya — and we’ll watch her in anything. So since the film sold to Netflix for a hefty sum, all the crew members got payouts from the deal on top of their salaries to reward their hard work.
Bonuses and equity payouts are common in many industries, but not entertainment. Even though it’s one of the most lucrative and recognizable American industries, most entertainers don’t make enough to survive. The SAG and WGA strikes last year were proof that there needs to be systemic change in the industry. LA County has even identified show businesses as risk factors for being unhoused — after all, how many stories do we hear of actors who were living in their cars before their big break? And for many, their big break never comes. For even more, they get hired on amazing gigs with giant performers … then go right back to the grind afterward. While individual actions from our favorite stars won’t fix everything, Zendaya and Taylor are providing models for how Hollywood should treat the people who make this town go round.
And in this economy, even a little bit could go a long way. Inflation and the cost of living are not a joke. Especially when, like with many creative careers, you often have to invest in lessons or equipment for your craft. With all this considered, the impact of Swirt’s donations can’t be overstated. Imagine getting a lump sum of cash for dancing to your favorite Taylor Swift tracks? Talk about a dream job.
The Economic Impact of Swift - Swiftonomics, if you will
Like Barbie and Beyonce last year, Swift is still on a tear to boost the economy of the cities she’s in just by traveling there — ad inspiring others to make the trek, too.
The Barbie movie proved that by marketing to women (instead of just making Marvel flops like Madame Web that aren’t really targeted to women at all), the entertainment industry can make giant profits. Barbie fever went beyond the theater. Thanks to a plethora of product collabs, the phenomenon rippled through retail.
Similarly, Beyonce’s Renaissance Tour tour generated an estimated $4.5 billion for the American economy. According to NPR, that’s almost as much as the entire 2008 Olympics earned for Beijing. People were taking money out of their 401ks to pay for Beyonce tickets and the glittery, silver-hues outfits to rock at her shows. Cities even started calling her effect the “Beyonce Bump.”
Swift has the same effect. She’s not just proving her generosity on a micro-scale for the people close to her, she’s having actual, tangible effects on the economy. It's like she's leaving a trail of dollar bills in her wake, and cities are scrambling to catch them like it's a country-pop, capitalist version of musical chairs.
The US Travel Association called it the Taylor Swift Impact after she generated over $5 Billion in just the first 5 months of the Eras Tour. But how does this work? It’s not like Taylor is printing more money at those shows, but it almost is. Her tour dates are pretty much economic steroid shots for local businesses. Hotels are booked solid, restaurants are packed, and let's not even get started on the surge in friendship bracelet supplies.
“Swifties averaged $1,300 of spending in local economies on travel, hotel stays, food, as well as merchandise and costumes,” say the US Travel Association. “That amount of spending is on par with the Super Bowl, but this time it happened on 53 different nights in 20 different locations over the course of five months.” That’s not to say one word about her effect on the actual Super Bowl and the entire NFL season thanks to her ball-throwing boyfriend.
It's like she's created her own micro-economy, and everyone's invited to the party. And unlike some economic theories that rely on wealth trickling down (spoiler alert: it doesn't), Taylor's wealth is more like a t-shirt cannon or the confetti at her shows — showering everyone around.
Donations that truly do good
Taylor isn’t just stepping into cities and calling it a night. She’s also not just throwing pennies at problems - she's making significant contributions that are changing lives. And more importantly, she's using her platform to encourage her fans to do the same.
She kicked off her tour with quiet donations to food banks in Glendale, Ariz., and Las Vegas ahead of the Eras Tour. Once the tour was in full swing, she continued this practice. In Seattle, she donated to Food Lifeline, a local hunger relief organization. In Santa Clara, she showed some love to Second Harvest of Silicon Valley. And let's not forget about her $100,000 donation to the Hawkins County School Nutrition Program in Tennessee.
She’s been making similar donations overseas. Taylor Swift donated enough money to cover the food bills for an entire year across 11 food banks and & community pantries in Liverpool. Swift also covered 10,800 meals for Cardiff Foodbank and many more banks across the UK and EU. Her impact is so profound that her numbers are doing more to combat issues like hunger than the government.
Can billionaires actually be good?
One thing about me, I’m always ready and willing — knife and fork in hand — to eat the rich. Because fundamentally, can any billionaire really be good? In our late-stage capitalist horror story, the answer is usually no. Look how many of them are supporting the Trump campaign just to get some tax breaks.
But here's the thing - Taylor Swift might just be the exception that proves the rule. She's not perfect, sure. She still flies private jets and probably has a carbon footprint bigger than Bigfoot. But unlike most of the others in her tax bracket, she's not flaunting her wealth like it's a personality trait.
Take a look around. We've got billionaires trying to colonize Mars instead of, I don't know, helping people on Earth. In this context, Taylor's approach is more like Mackenzie Scott’s — Bezos’s ex-wife. She's not trying to escape to another planet - she's trying to make this one better.
And look, I'm not saying we should stop critiquing billionaires or the system that creates them. But she's just setting the bar for what we should expect from all billionaires. She's showing us that our collective power as fans can translate into real-world change. That our love for catchy choruses and bridge drops can somehow, improbably, lead to food banks getting funded and crew members getting life-changing bonuses.
So sorry to my neighbors who hear me belting “Cruel Summer” and “right where you left me” at the top of my lungs (and range). Just know it’s for the greater good.
Spotlight on Katherine Karmen Trujillo of Libraries Without Borders
For these children in under-served communities, "A library could be anything" or everything.
In sixth grade, Katherine Karmen Trujillo competed in an academic decathlon at her school. With fourteen of her classmates, one coach, and photocopied pages from prep manuals their school couldn't afford, one of their team members placed fourth. Although the performance wasn't very strong, "we were so proud," she told me. "Meanwhile, in other schools, everyone placed first or second." But it wasn't because those students were necessarily smarter or harder-working than the students on Trujillo's team. They came from schools that could afford to have one coach per student and endless prep resources. "You could just feel the difference," she said.
That was the first time Trujillo saw the long-term outcomes of inequality. Having been born to immigrant parents in a poor community in South Central Los Angeles, her Honduran refugee mother and Mexican father never wanted their daughter to work menial jobs or struggle constantly like they did. Fortunately, Trujillo's parochial school allowed her parents to pay a small fee per month for her tuition, which afforded them the freedom to give her a great education. They would sacrifice everything to make sure that their daughter could reach her potential.
Social injustices were not just happening in South Central Los Angeles, but all over the world.
But academic excellence also requires social consciousness. Early on, Trujillo had a bent for social justice and was involved in a variety of efforts promoted by her school. Her parents and neighbors helped organize an effort to bring the first grocery store to her neighborhood, which piqued her interest in community organizing. From there, it was a clear path to a life of advocacy.
Social injustices were not just happening in South Central Los Angeles, but all over the world. While in college considering a career in public health, Trujillo applied for a fellowship in Denmark, her first-ever trip outside of the United States, where she joined a cohort of Americans and Danes to examine human and civil rights issues. Considering her background, the only immigration discourse that Trujillo had been exposed to was anti-Mexican rhetoric that blamed immigrants for taking jobs and threatening the safety of the United States. Expecting the supposedly progressive country of Denmark to be completely different, she was surprised when she talked to second and third-generation Danes of Turkish origin: "Our grandparents suffered and we continue to not be considered Danish citizens; our nationality and our loyalty to Denmark is constantly questioned," they said. The trip taught her that immigration was a universal issue and one that could have devastating, inter-generational consequences.
Trujillo returned from Denmark completely changed and "fascinated in studying world cultures through a sociological lens." She created her own major, graduated from college, and moved to Washington D.C. to work for regional advocacy agencies like the Latin America Working Group. She landed opportunities that focused on financial literacy and mentoring, then became entrenched in early childhood education at the National Head Start Association. But her connections from her fellowship are what drove her to her next stage in life.
Once communities have basic needs like food, water, and shelter, the next question is...
"What now"?
Allister Chang, the son of Taiwanese immigrants and the first in his family to attend college, was sent to France as part of the same fellowship that Trujillo attended. His interest in global education inspired by his personal struggles led him to head Libraries Without Borders, a nonprofit organization that brings mobile libraries and educational resources to under-served communities. Knowing her strong work ethic and tireless commitment, Chang brought Trujillo on as Director of Communications and Advocacy, where together they help lead initiatives merging technology and education to provide for the people that need them the most.
Trujillo was inspired by the versatility of the organization's mission, which echoed her interdisciplinary interests in college. "Libraries Without Borders appealed to me because they were creating opportunities in situations where people had no other recourse," she told me. "Or if they had another recourse, it wasn't physically, intellectually, or psychologically accessible."
Libraries Without Borders is an American organization that acts as an expansion of the international Bibliothèques Sans Frontières, which was founded in 2007 by French historian Patrick Weil. The mission of BSF is to provide under-resourced communities with access to education in the form of physical and digital, academic, and creative resources. They work largely in refugee camps and in areas that have been hit by disaster. After communities are distributed basic needs like food, water, and shelter, the next question is, "what now"?
That's where BSF comes in. Many camps do not have access to schools, community spaces, or other methods of cultural and creative stimulation. This means that refugees or disaster victims are not only physically disadvantaged or displaced, but they're also bored, scared, and unoccupied. BSF provides innovative and intellectual resources like the Ideas Box, a mobile unit that covers 330 square feet, contains a satellite internet connection with a server, a generator, 25 tablets, and laptops, 6 HD cameras, a large HD screen, board games, arts and crafts, and a performance stage that can all be assembled in 20 minutes. It's not only fun but a space that encourages academic and moral growth. Adolescent soon-to-be mothers (who are oftentimes rape victims) can have the opportunity to learn how to care for their babies. Young kids can stretch their imaginations by creating written stories, films, and plays. According to one study of students in the Burundese refugee camp of Bwagiriza, those who met in the Ideas Box for 12 weeks experienced a 23% increase in academic performance compared to their counterparts in a traditional classroom.
Other tools include their KoomBook, a revolutionary digital library that creates a Wi-Fi hotspot and is able to connect to devices and project thousands of learning resources. They even have free digital learning platforms like Khan Academy and BSFCampus. Libraries Without Borders has worked throughout Africa, Asia, the Americas, Europe, and the Middle East to spread the beauty, value, and healing capacities of knowledge.
A library can be anything.
In the United States, two areas of focus for Libraries Without Borders are Detroit and the Morris Heights region of the Bronx, the nation's poorest congressional district. While these areas do have educational organizations, poor school achievement, and economic and social inequalities keep communities away, as they are unable to recognize these spaces as "their own." This feeling of unwelcomeness in libraries is something that Trujillo refers to as a "psychological barrier." But what if this conception of a traditional library was turned on its head?
"I was really drawn to the fact that Libraries Without Borders re-imagines what a library space is," Trujillo said. "It doesn't have to have four walls, a roof, or anything. A library could be anything."
Libraries have always been a place where Trujillo feels comfortable. Because her brother was so passionate about books, trips to the library became a common household activity, unlike in other households in her neighborhood: "I realized that a lot of the kids I grew up with never stepped foot in a library; when they did it was because they were forced to." Libraries Without Borders could be that sanctuary all over the world, for people of any circumstance.
Initiatives like the Ideas Box can be powerful as points of cultural exchange, even in intense periods of conflict. "In one of the places where we were operating, there was a big outburst, a riot of sorts, and the camp itself was destroyed," she said. "But the Ideas Box was untouched."
For some of these kids, this is going to be the only book they have in the house.
In 2015, in collaboration with the New York Public Library, Bronx Pro, DreamYard, and the Alexander Soros Foundation, Libraries Without Borders ran an Ideas Box through the summer in the Bronx, which was open five afternoons a week to children and parents. All hands were on deck to curate content, facilitate workshops, and integrate feedback to create a place for academic encouragement and exploration, providing that welcoming environment that can be lacking in traditional organizations.
As one half of a two-person team based in Washington, D.C., Trujillo's daily responsibilities include meeting with organizations and schools to identify community needs. One of those needs is to provide books to students who have nothing. An exciting new partnership initiated by Libraries Without Borders is with a Detroit librarian, an upstanding community member determined to fill the gaps of failing Detroit schools and libraries. The partnership involves the support of the United Way of Southeast Michigan, Detroit Public Library, and the Mayor's Office of the City of Detroit. Trujillo proposed an idea to provide free magazines and a full-year subscription to magazines from Cricket Media: "When I told her about the year-long subscription, she said, 'This is going to be so wonderful because for some of these kids, this is going to be the only book they have in the house.' I wanted to cry, even thinking about it now."
Despite Trujillo's modest upbringing, her house was always filled with books. The reality facing Detroit schoolchildren was something she couldn't imagine. "It really compelled me to work harder," she said. "It made me sad and frustrated, but it also drove me."
It drove Trujillo to devote her passion to helping to execute new projects with Libraries Without Borders. One such project in the works is a mentorship program that would pair Detroit children with professionals in the corporate world: "These kids are going to hear about what it means to be a Social Media Strategist or a Director of XYZ," she said. "Then the folks at the companies we're working with are going to learn what it's like to be a five-year-old in Detroit." This cultural exchange is just one of the ways Libraries Without Borders aims to reach a new audience of not just book lovers, but advocates of applied literacy.
It is literacy, Trujillo says, that is among the most valuable aspects of a functioning and thriving society. Literacy "helps people be independent; it promotes agency and self-reliance. But it also promotes civic engagement. We are living in a time when we're not satisfied with things as they are. But what are we doing to change them?"
If that's the cost of a more self-sufficient, culturally-informed, and empathetic society,
what are we waiting for?
In order to run for office, to protest, or to get involved in a smaller way, Trujillo believes it is essential to know how to access educational resources for self-empowerment. And solutions don't have to come at a high price. The initiatives of Libraries Without Borders are a low-cost, high-impact intervention, especially since a KoomBook can be created from a 3D printer for about twenty dollars. If that's the cost of a more self-sufficient, culturally-informed, and empathetic society, what are we waiting for?
The next steps for Libraries Without Borders in the United States include a laundromat library that will bring educational resources to laundromats, focusing on early learning and literacy in Detroit and professional development in the Bronx. Also, in response to recent legislation on immigration, the organization is adding a third staff member to gear up for their "E-Legal" library program launch, which will utilize digital libraries to provide legal resources for immigrants and mixed-status families.
"It's hard to imagine a reality beyond what you see day to day when you don't have an escape," Trujillo told me. For her, that escape is literature, education, and advocacy. And she has more than given back to her community; the same community in which her parents sacrificed for her pursuit of social change. Libraries Without Borders is true to its name, offering a source of comfort and agency to people of all backgrounds, ethnicities, and experiences, in uncertain and often frightening times. Education is a tool that encourages more than just curiosity. It breeds generations of engaged citizens who never run out of questions. Fortunately, Libraries Without Borders can provide some answers.
To find out more about Libraries Without Borders, get involved, or donate, click here.