Swifties, this one’s for you. It seems like Taylor Swift's Eras Tour has lasted eons. Yet somehow, there’s always something to talk about. Just thinking about how much she’s accomplished while on tour makes me want to buckle down, lock in, and channel my inner girlboss. But while I can’t even be bothered to cook dinner at home after a long day of work, Taylor is accomplishing milestones most musicians can only dream of. Let’s recap.
The Eras Tour began in March 2023 with its North American leg. It’s set to go until December 2024, with dates in Europe, Australia, Asia, and South America— spanning 152 shows across five continents.
As the queen of multitasking, Swift hasn’t stopped at just selling out stadiums. Since the Eras tour began, she’s released multiple albums — both new and old — and shaken up the tour setlist with each new release. Her list of new releases started on the first day of her tour with “All Of The Girls You Loved Before,” which was quickly followed up by “The Alcott,” a feature on The National’s album — reciprocity for their work on her pandemic era albums, Folklore and Evermore.
She also released Midnights: Late Night Edition (including the iconic collab with Ice Spice), as well as not one but two album re-releases — Speak Now Taylor's Version and 1989 Taylor's Version. As if that wasn’t enough, she announced her latest album, The Tortured Poet’s Department, in a GRAMMY’s acceptance speech. Talk about legendary. Since its release, she’s also been churning out deluxe versions and remixes to keep us on our toes. The Eras Tour was even made into a Blockbuster film that brought Beyonce to its premiere. Star power: confirmed.
But that’s just her work life. Her personal life is just as eventful. She ended her 7-year relationship with Joe Alwyn in April 2023. Then entered into a brief but controversial fling with 1975 frontman Matty Healy. Though it didn’t last long, the relationship was enough to inspire a whole album and catapult her into her current romance with Travis Kelce, aka Amerca’s first nepo boyfriend. Now they’re the American Royal couple — and she somehow had time to fly from tour to his Super Bowl performance.
We all have the same hours in the day as Taylor Swift, but how she uses them will always be a mystery to me. I work eight hours a day and can barely manage a social life. Meanwhile, Taylor has it all — though conservatives are turning on her for daring to be a woman in her 30s who’s not married with kids. If that’s not proof that women can’t do anything right, I don’t know what is.
Clearly, she’s working late because she’s a singer. No wonder Taylor Swift became a billionaire months into her tour in October 2023. Her net worth is currently around 1.3 billion dollars, making her the only female musician to become a billionaire from her music.
Other entertainment billionaires like Rihanna, Kylie Jenner, Kim Kardashian, Jay-Z, and Kanye West have joined the three-comma club thanks to ventures like clothing brands, beauty products, and other entrepreneurial pursuits. Rihanna has her FENTY Empire. Kim has her award-winning SKIMS. Ye had Yeezy. But Taylor has an unbeatable catalog of publishing.
But Taylor isn’t just different from other Billionaires because of how she earned her money. She’s the Taylor we know and love because of how she spends it. Her rollercoaster Eras Tour is how she’s made much of her fortune. And she’s using it to give back in monumental degrees. From individual donations to investing in local infrastructure, Taylor is changing lives on a macro and micro scale. And teaching us what to expect from all billionaires in the process.
The Eras Tour Bonuses — Talk About Workplace Benefits
First to make headlines were the Eras Tour crew bonuses. While some of us get rewarded with a pizza party or a $10 gift card to Starbucks, Taylor casually dropped $55 million in bonuses for her tour crew. The massive sum was paid out to everyone who makes the Eras Tour go around, from truck drivers to dancers and sound technicians.
In fairness, these bonuses are so well-deserved. Taylor’s shows are over three hours long. Imagine dancing for that long — because Swift certainly isn’t the one with the impressive moves — for hundreds of tour dates. Or remembering countless combinations of light cues to go with a setlist that changes daily. Yeah, they’re clocking in. And if my boss had millions to blow, I’d be expecting a comfortable bonus too. But $55 Million? That’s a testament to Swift’s generosity. It's like she's Oprah, but instead of cars, she's giving out life-changing amounts of cash. "You get a bonus! You get a bonus! Everybody gets a bonus!"
It’s similar to how Zendaya gave film equity to every member of the crew that worked on her controversial black-and-white drama, Malcolm & Marie. Filmed in a few days with a bare-bones crew during the peak of the pandemic, the film was Zendaya’s passion project with Sam Levinson, in which she starred alongside John David Washington. Though the film got mixed reviews, it captured the audience’s attention all the same. After all, it was Zendaya — and we’ll watch her in anything. So since the film sold to Netflix for a hefty sum, all the crew members got payouts from the deal on top of their salaries to reward their hard work.
Bonuses and equity payouts are common in many industries, but not entertainment. Even though it’s one of the most lucrative and recognizable American industries, most entertainers don’t make enough to survive. The SAG and WGA strikes last year were proof that there needs to be systemic change in the industry. LA County has even identified show businesses as risk factors for being unhoused — after all, how many stories do we hear of actors who were living in their cars before their big break? And for many, their big break never comes. For even more, they get hired on amazing gigs with giant performers … then go right back to the grind afterward. While individual actions from our favorite stars won’t fix everything, Zendaya and Taylor are providing models for how Hollywood should treat the people who make this town go round.
And in this economy, even a little bit could go a long way. Inflation and the cost of living are not a joke. Especially when, like with many creative careers, you often have to invest in lessons or equipment for your craft. With all this considered, the impact of Swirt’s donations can’t be overstated. Imagine getting a lump sum of cash for dancing to your favorite Taylor Swift tracks? Talk about a dream job.
The Economic Impact of Swift - Swiftonomics, if you will
Like Barbie and Beyonce last year, Swift is still on a tear to boost the economy of the cities she’s in just by traveling there — ad inspiring others to make the trek, too.
The Barbie movie proved that by marketing to women (instead of just making Marvel flops like Madame Web that aren’t really targeted to women at all), the entertainment industry can make giant profits. Barbie fever went beyond the theater. Thanks to a plethora of product collabs, the phenomenon rippled through retail.
Similarly, Beyonce’s Renaissance Tour tour generated an estimated $4.5 billion for the American economy. According to NPR, that’s almost as much as the entire 2008 Olympics earned for Beijing. People were taking money out of their 401ks to pay for Beyonce tickets and the glittery, silver-hues outfits to rock at her shows. Cities even started calling her effect the “Beyonce Bump.”
Swift has the same effect. She’s not just proving her generosity on a micro-scale for the people close to her, she’s having actual, tangible effects on the economy. It's like she's leaving a trail of dollar bills in her wake, and cities are scrambling to catch them like it's a country-pop, capitalist version of musical chairs.
The US Travel Association called it the Taylor Swift Impact after she generated over $5 Billion in just the first 5 months of the Eras Tour. But how does this work? It’s not like Taylor is printing more money at those shows, but it almost is. Her tour dates are pretty much economic steroid shots for local businesses. Hotels are booked solid, restaurants are packed, and let's not even get started on the surge in friendship bracelet supplies.
“Swifties averaged $1,300 of spending in local economies on travel, hotel stays, food, as well as merchandise and costumes,” say the US Travel Association. “That amount of spending is on par with the Super Bowl, but this time it happened on 53 different nights in 20 different locations over the course of five months.” That’s not to say one word about her effect on the actual Super Bowl and the entire NFL season thanks to her ball-throwing boyfriend.
It's like she's created her own micro-economy, and everyone's invited to the party. And unlike some economic theories that rely on wealth trickling down (spoiler alert: it doesn't), Taylor's wealth is more like a t-shirt cannon or the confetti at her shows — showering everyone around.
Donations that truly do good
Taylor isn’t just stepping into cities and calling it a night. She’s also not just throwing pennies at problems - she's making significant contributions that are changing lives. And more importantly, she's using her platform to encourage her fans to do the same.
She kicked off her tour with quiet donations to food banks in Glendale, Ariz., and Las Vegas ahead of the Eras Tour. Once the tour was in full swing, she continued this practice. In Seattle, she donated to Food Lifeline, a local hunger relief organization. In Santa Clara, she showed some love to Second Harvest of Silicon Valley. And let's not forget about her $100,000 donation to the Hawkins County School Nutrition Program in Tennessee.
She’s been making similar donations overseas. Taylor Swift donated enough money to cover the food bills for an entire year across 11 food banks and & community pantries in Liverpool. Swift also covered 10,800 meals for Cardiff Foodbank and many more banks across the UK and EU. Her impact is so profound that her numbers are doing more to combat issues like hunger than the government.
Can billionaires actually be good?
One thing about me, I’m always ready and willing — knife and fork in hand — to eat the rich. Because fundamentally, can any billionaire really be good? In our late-stage capitalist horror story, the answer is usually no. Look how many of them are supporting the Trump campaign just to get some tax breaks.
But here's the thing - Taylor Swift might just be the exception that proves the rule. She's not perfect, sure. She still flies private jets and probably has a carbon footprint bigger than Bigfoot. But unlike most of the others in her tax bracket, she's not flaunting her wealth like it's a personality trait.
Take a look around. We've got billionaires trying to colonize Mars instead of, I don't know, helping people on Earth. In this context, Taylor's approach is more like Mackenzie Scott’s — Bezos’s ex-wife. She's not trying to escape to another planet - she's trying to make this one better.
And look, I'm not saying we should stop critiquing billionaires or the system that creates them. But she's just setting the bar for what we should expect from all billionaires. She's showing us that our collective power as fans can translate into real-world change. That our love for catchy choruses and bridge drops can somehow, improbably, lead to food banks getting funded and crew members getting life-changing bonuses.
So sorry to my neighbors who hear me belting “Cruel Summer” and “right where you left me” at the top of my lungs (and range). Just know it’s for the greater good.
There's a Green New Deal on the Horizon, and It Just Might Be Our Only Hope
This week, Rep. Alexandria Ocasio-Cortez and Senator Ed Markey will be proposing the most ambitious plan to fight climate change yet.
Recycle. Take shorter showers. Turn off the lights.
Over the past several decades, most of us have heard these diatribes repeated over and over, and have perhaps become numbed to these mantras, which promise that tiny droplets of collective action could potentially save the planet from environmental ruination.
It's true that small changes are important, and that each person contributes to the growing levels of waste and pollution that are killing our ecosystems and raising the planet's temperatures so dramatically that Manhattan-size gaps are forming in Antarctic ice. But it's also true that 71% of carbon emissions come from just 100 companies. It's also true that the scale of the crisis has grown unmanageable, and poses an unprecedented threat to human life.
That's where the Green New Deal comes in.
"It's the only plan that matches the scale of the crisis," said Naomi Klein of the proposal, speaking on livestream yesterday night to thousands of activists tuning in across America. The livestream was hosted by the Sunrise Movement, a millennial-founded organization dedicated to supporting and fortifying the Green New Deal, especially as it's proposed in Congress in the coming week. Klein is the author of This Changes Everything, a book that argues that impending climate catastrophe presents an extraordinary opportunity to revamp the world's economic systems for the better. "I believe we were born for this moment," she told viewers.
Named after FDR's New Deal—which revolutionized the entire country on a tremendous scale, planting three billion trees and establishing hundreds of national forests in addition to catalyzing widespread economic, agricultural, and social reforms—the Green New Deal seeks to implant reforms on an equivalent scale in a time when it seems like there is no other option.
The plan has gone through several phases, but the one that's being proposed in Congress this week focuses on several fundamental points. First: achieve net-zero carbon emissions by 2030, and transition to renewable energy on a huge scale through initiatives like the creation of a nationwide electrical grid. Second: institute a living wage for all, in tandem with the creation of unlimited numbers of green jobs. These are the plan's main tenets, but its ideological aspirations stretch much further. It hopes to generate thousands of jobs in the form of start-ups and maintenance, and to start a wave of international trade in the renewable energy sector.
The original plan focused on a switch to 100% renewable energy by 2030, but a recent five-page draft obtained today by Bloomberg didn't mention this point, perhaps as a nod to moderates, though the omission is still subject to change. The draft proposes large-scale investment in green technology, the restoration of threatened lands, waste removal, and "massive growth in clean U.S. manufacturing, removing pollution byproducts and greenhouse gas emissions from that sector as much as technologically feasible."
The term "Green New Deal" is not a new one, though it has been going through different iterations since its inception. It was coined in a 2007 column by Thomas Friedman, and Barack Obama included it in his 2008 platform. Britain also took note, but a surge of Republican/Tory victories stymied its momentum.
Image via theintercept.com
The GND has found new life in Representative Alexandria Ocasio-Cortez, the Bronx electorate whose rise to political success has been accompanied by widespread social media fame. Ocasio-Cortez showed up in person to support a Sunrise Movement sit-in in Nancy Pelosi's office, demanding the creation of a committee dedicated to developing and pushing the GND, and since then she has become one of its biggest proponents. Now she will be proposing it in Congress this week, alongside Massachusetts Senator Ed Markey. The plan has also garnered support from Rep. Ayanna Pressley, as well as 2020 presidential candidates Kamala Harris, Cory Booker, and Bernie Sanders.
The Sunrise Movement began in 2015, when it was founded by climate activists Sara Blazevic and Varsini Prakash, and quickly gained momentum, taking notes from the heady drive of the 1963 civil rights protests of Birmingham, Alabama. Its founders gathered activists, reached out to politicians, and pulled together the finer points of the Sanders campaign and other recent social movements; the successful Pelosi sit-in was the product of months of organizing.
The movement is appealing in a narrative sense: the vision of young people fighting against bloated fossil fuel behemoths has a definite draw to it. There's also the fact that science says the fate of the entire world requires unprecedented global change over the next few years, otherwise catastrophes like Hurricane Sandy and the California wildfires will become the stuff of the everyday.
Image via theinsurgent.com
But the GND is still just an idea, and it could remain that way. Its lack of specific policy has been subject to criticism, though an official draft has yet to be unveiled, and conservative news sources have labeled it as a hoax, an amorphous idea without policy to back it.
While the GND might seem like an impossibly ambitious proposition, humans have revamped and reshaped the world before a hundred times over, and we are nothing if not creative and adaptive. We've created technologies that connect the globe and turned empty landscapes to highway-lined cities in a matter of years. Now—unless you like the idea of joining Elon Musk's exclusive Mars colony—it's time to turn all of our collective energies towards the future of the home we share.
70 leading Democrats have signed on in support so far, and momentum is building for its official proposition. The Sunrise Movement is planning on facilitating office visits to congress people across the country this week, as well as a rally in Washington on February 26th.
In an age of doomsday threats and constant headlines about plastic oceans and refugee crises facilitated by environmental droughts, the idea of a Green New Deal—something that could actually, genuinely make a difference that touches every aspect of life—seems like a light at the end of the tunnel. Now it's just a matter of getting there.
Image via radioopensource.org
Environmental crisis affects the poor and vulnerable at disproportionate levels; it catalyzes mental and physical illness, economic decline, and overall devastation. Irreparable damage has already been done—but the fight is not quite over yet, though time is running out.
Eden Arielle Gordon is a writer and musician from New York City. Follow her on Twitter at @edenarielmusic.