Swifties, this one’s for you. It seems like Taylor Swift's Eras Tour has lasted eons. Yet somehow, there’s always something to talk about. Just thinking about how much she’s accomplished while on tour makes me want to buckle down, lock in, and channel my inner girlboss. But while I can’t even be bothered to cook dinner at home after a long day of work, Taylor is accomplishing milestones most musicians can only dream of. Let’s recap.
The Era’s Tour began in March 2023 with its North American leg. It’s set to go until December 2024, with dates in Europe, Australia, Asia, and South America— spanning 152 shows across five continents.
As the queen of multitasking, Swift hasn’t stopped at just selling out stadiums. Since the Eras tour began, she’s released multiple albums — both new and old — and shaken up the tour setlist with each new release. Her list of new releases started on the first day of her tour with “All Of The Girls You Loved Before,” which was quickly followed up by “The Alcott,” a feature on The National’s album — reciprocity for their work on her pandemic era albums, Folklore and Evermore.
She also released Midnights: Late Night Edition (including the iconic collab with Ice Spice), as well as not one but two album re-releases — Speak Now Taylor's Version and 1989 Taylor's Version. As if that wasn’t enough, she announced her latest album, The Tortured Poet’s Department, in a GRAMMY’s acceptance speech. Talk about legendary. Since its release, she’s also been churning out deluxe versions and remixes to keep us on our toes. The Eras Tour was even made into a Blockbuster film that brought Beyonce to its premiere. Star power: confirmed.
But that’s just her work life. Her personal life is just as eventful. She ended her 7-year relationship with Joe Alwyn in April 2023. Then entered into a brief but controversial fling with 1975 frontman Matty Healy. Though it didn’t last long, the relationship was enough to inspire a whole album and catapult her into her current romance with Travis Kelce, aka Amerca’s first nepo boyfriend. Now they’re the American Royal couple — and she somehow had time to fly from tour to his Super Bowl performance.
We all have the same hours in the day as Taylor Swift, but how she uses them will always be a mystery to me. I work eight hours a day and can barely manage a social life. Meanwhile, Taylor has it all — though conservatives are turning on her for daring to be a woman in her 30s who’s not married with kids. If that’s not proof that women can’t do anything right, I don’t know what is.
Clearly, she’s working late because she’s a singer. No wonder Taylor Swift became a billionaire months into her tour in October 2023. Her net worth is currently around 1.3 billion dollars, making her the only female musician to become a billionaire from her music.
Other entertainment billionaires like Rihanna, Kylie Jenner, Kim Kardashian, Jay-Z, and Kanye West have joined the three-comma club thanks to ventures like clothing brands, beauty products, and other entrepreneurial pursuits. Rihanna has her FENTY Empire. Kim has her award-winning SKIMS. Ye had Yeezy. But Taylor has an unbeatable catalog of publishing.
But Taylor isn’t just different from other Billionaires because of how she earned her money. She’s the Taylor we know and love because of how she spends it. Her rollercoaster Eras Tour is how she’s made much of her fortune. And she’s using it to give back in monumental degrees. From individual donations to investing in local infrastructure, Taylor is changing lives on a macro and micro scale. And teaching us what to expect from all billionaires in the process.
The Era’s Tour Bonuses — Talk About Workplace Benefits
First to make headlines were the Eras Tour crew bonuses. While some of us get rewarded with a pizza party or a $10 gift card to Starbucks, Taylor casually dropped $55 million in bonuses for her tour crew. The massive sum was paid out to everyone who makes the Eras Tour go around, from truck drivers to dancers and sound technicians.
In fairness, these bonuses are so well-deserved. Taylor’s shows are over three hours long. Imagine dancing for that long — because Swift certainly isn’t the one with the impressive moves — for hundreds of tour dates. Or remembering countless combinations of light cues to go with a setlist that changes daily. Yeah, they’re clocking in. And if my boss had millions to blow, I’d be expecting a comfortable bonus too. But $55 Million? That’s a testament to Swift’s generosity. It's like she's Oprah, but instead of cars, she's giving out life-changing amounts of cash. "You get a bonus! You get a bonus! Everybody gets a bonus!"
It’s similar to how Zendaya gave film equity to every member of the crew that worked on her controversial black-and-white drama, Malcolm & Marie. Filmed in a few days with a bare-bones crew during the peak of the pandemic, the film was Zendaya’s passion project with Sam Levinson, in which she starred alongside John David Washington. Though the film got mixed reviews, it captured the audience’s attention all the same. After all, it was Zendaya — and we’ll watch her in anything. So since the film sold to Netflix for a hefty sum, all the crew members got payouts from the deal on top of their salaries to reward their hard work.
Bonuses and equity payouts are common in many industries, but not entertainment. Even though it’s one of the most lucrative and recognizable American industries, most entertainers don’t make enough to survive. The SAG and WGA strikes last year were proof that there needs to be systemic change in the industry. LA County has even identified show businesses as risk factors for being unhoused — after all, how many stories do we hear of actors who were living in their cars before their big break? And for many, their big break never comes. For even more, they get hired on amazing gigs with giant performers … then go right back to the grind afterward. While individual actions from our favorite stars won’t fix everything, Zendaya and Taylor are providing models for how Hollywood should treat the people who make this town go round.
And in this economy, even a little bit could go a long way. Inflation and the cost of living are not a joke. Especially when, like with many creative careers, you often have to invest in lessons or equipment for your craft. With all this considered, the impact of Swirt’s donations can’t be overstated. Imagine getting a lump sum of cash for dancing to your favorite Taylor Swift tracks? Talk about a dream job.
The Economic Impact of Swift - Swiftonomics, if you will
Like Barbie and Beyonce last year, Swift is still on a tear to boost the economy of the cities she’s in just by traveling there — ad inspiring others to make the trek, too.
The Barbie movie proved that by marketing to women (instead of just making Marvel flops like Madame Web that aren’t really targeted to women at all), the entertainment industry can make giant profits. Barbie fever went beyond the theater. Thanks to a plethora of product collabs, the phenomenon rippled through retail.
Similarly, Beyonce’s Renaissance Tour tour generated an estimated $4.5 billion for the American economy. According to NPR, that’s almost as much as the entire 2008 Olympics earned for Beijing. People were taking money out of their 401ks to pay for Beyonce tickets and the glittery, silver-hues outfits to rock at her shows. Cities even started calling her effect the “Beyonce Bump.”
Swift has the same effect. She’s not just proving her generosity on a micro-scale for the people close to her, she’s having actual, tangible effects on the economy. It's like she's leaving a trail of dollar bills in her wake, and cities are scrambling to catch them like it's a country-pop, capitalist version of musical chairs.
The US Travel Association called it the Taylor Swift Impact after she generated over $5 Billion in just the first 5 months of the Eras Tour. But how does this work? It’s not like Taylor is printing more money at those shows, but it almost is. Her tour dates are pretty much economic steroid shots for local businesses. Hotels are booked solid, restaurants are packed, and let's not even get started on the surge in friendship bracelet supplies.
“Swifties averaged $1,300 of spending in local economies on travel, hotel stays, food, as well as merchandise and costumes,” say the US Travel Association. “That amount of spending is on par with the Super Bowl, but this time it happened on 53 different nights in 20 different locations over the course of five months.” That’s not to say one word about her effect on the actual Super Bowl and the entire NFL season thanks to her ball-throwing boyfriend.
It's like she's created her own micro-economy, and everyone's invited to the party. And unlike some economic theories that rely on wealth trickling down (spoiler alert: it doesn't), Taylor's wealth is more like a t-shirt cannon or the confetti at her shows — showering everyone around.
Donations that truly do good
Taylor isn’t just stepping into cities and calling it a night. She’s also not just throwing pennies at problems - she's making significant contributions that are changing lives. And more importantly, she's using her platform to encourage her fans to do the same.
She kicked off her tour with quiet donations to food banks in Glendale, Ariz., and Las Vegas ahead of the Eras Tour. Once the tour was in full swing, she continued this practice. In Seattle, she donated to Food Lifeline, a local hunger relief organization. In Santa Clara, she showed some love to Second Harvest of Silicon Valley. And let's not forget about her $100,000 donation to the Hawkins County School Nutrition Program in Tennessee.
She’s been making similar donations overseas. Taylor Swift donated enough money to cover the food bills for an entire year across 11 food banks and & community pantries in Liverpool. Swift also covered 10,800 meals for Cardiff Foodbank and many more banks across the UK and EU. Her impact is so profound that her numbers are doing more to combat issues like hunger than the government.
Can billionaires actually be good?
One thing about me, I’m always ready and willing — knife and fork in hand — to eat the rich. Because fundamentally, can any billionaire really be good? In our late-stage capitalist horror story, the answer is usually no. Look how many of them are supporting the Trump campaign just to get some tax breaks.
But here's the thing - Taylor Swift might just be the exception that proves the rule. She's not perfect, sure. She still flies private jets and probably has a carbon footprint bigger than Bigfoot. But unlike most of the others in her tax bracket, she's not flaunting her wealth like it's a personality trait.
Take a look around. We've got billionaires trying to colonize Mars instead of, I don't know, helping people on Earth. In this context, Taylor's approach is more like Mackenzie Scott’s — Bezos’s ex-wife. She's not trying to escape to another planet - she's trying to make this one better.
And look, I'm not saying we should stop critiquing billionaires or the system that creates them. But she's just setting the bar for what we should expect from all billionaires. She's showing us that our collective power as fans can translate into real-world change. That our love for catchy choruses and bridge drops can somehow, improbably, lead to food banks getting funded and crew members getting life-changing bonuses.
So sorry to my neighbors who hear me belting “Cruel Summer” and “right where you left me” at the top of my lungs (and range). Just know it’s for the greater good.
Could the DNC Steal Votes From Bernie Sanders in New Hampshire and Beyond?
Statistical anomalies in previous elections point to frightening vulnerabilities in how votes are tallied
In 2012, Mitt Romney was declared the winner of the GOP's Iowa caucus by a margin of just eight votes.
That result was announced at 1:30 AM on Caucus night, but two weeks later there was a different result. The Republican Party of Iowa had performed a recount of the votes and Rick Santorum—a candidate broadly considered too far outside the mainstream to stand a chance in the general election—was revealed as the actual winner. By that point of course it was far too late. Romney had already gotten the media attention that comes with winning, and had capitalized on that sense of momentum to achieve a solid victory in the New Hampshire primary.
Business Insider
If that sounds familiar, that's because there is currently a "recanvassing" underway in Iowa to reassess the results of a contest that will once again be decided by a very slim margin. Though Bernie Sanders managed a clear victory in the popular vote, Iowa's elaborate system for awarding "State Delegate Equivalents" at each caucus location (to then be converted to the actual delegate count that determines the Democratic party's nominee), has resulted in a near-tie between Senator Sanders and former South Bend Mayor Pete Buttigieg.
The official winner may not be announced for days or weeks—or it may never be known at all. In the meantime, Pete Buttigieg declared himself the winner on Caucus night, and has been treated as such by much of the media. With Sanders looking more and more like the frontrunner, Buttigieg is seen as much more palatable to moderate general election voters, and many powerful donors and party insiders would much rather he get the nomination. With that in mind, the chaos in Iowa—particularly the faulty app and the release of partial results that seemed to favor Buttigieg—has already sparked speculation of party corruption and election rigging for Sanders voters holding on to memories of the DNC's favoritism toward Hillary Clinton in 2016, but it may be more instructive to consider the model of the 2012 Republican primaries.
AP
2012 was not a simple year for Republicans in the way 2016 was for Democrats. Much like the 2020 field of Democratic candidates, there was not a presumptive nominee, but rather a wide field of contenders with centrists—Mitt Romney and Jon Huntsman—struggling against the enthusiastic support for more extreme candidates like Rick Santorum, Newt Gingrich, and Ron Paul. Polling seemed to swing wildly, from one candidate to the next until—according to some accounts—the RNC tipped the scales toward the man considered the most electable (read: bland and inoffensive) candidate.
The case of bias for Romney is as elaborate and detailed as every budding conspiracy theory about Acronym, Shadow Inc., and the new "Voter Protection Director" for the Nevada State Democratic Party—especially considering the contentious events of the Nevada Democratic Party state convention in 2016. Likewise, the overwhelming variety of those details is evidence—depending on your perspective—of either how insidious the whole plot was, or of the depths of its adherents' delusion.
Chase Stevens/AP
For a start, there were a variety of issues in that year involving states attempting to increase their influence on the process by ignoring the traditional schedule for primaries and caucuses, skipping ahead of other states. The RNC was conflicted about how to handle that tactic, but many voters felt that the resulting schedule favored Romney's candidacy by allowing states where he polled well to vote earlier, further emphasizing the sense of building momentum. That much was acknowledged as a problem even at the time, but there are other issues that remain murkier. Was the miscount in Iowa intentional? Did the RNC combine fundraising with Romney's campaign too early? Did they pad Romney's delegate count to prevent a brokered convention? Most worryingly of all, were votes flipped to Romney in state primaries that lacked a paper trail?
Whatever the confusion in Iowa, the caucus system is at least public and relatively easy to monitor. But primaries that are carried out with all electronic voting machines are a black box, and the state parties run the show with little oversight. Unlike a federal election, primaries are fundamentally under the purview of political parties. They can choose their nominees however they like. They have chosen a roughly democratic system for a variety of reasons (to build enthusiasm, test candidates' campaign skills, and avoid voter alienation) but if they wanted to undermine the integrity of that process in order to ordain the candidate they see as standing the best chance in the general election, there would be little to stop them. According to two statisticians, Francois Choquette and James Johnson, that is exactly what happened in 2012.
Choquette and Johnson, 2012
When Choquette and Johnson analyzed vote totals out of hundreds of precincts, they discovered a strong tendency for voters in larger precincts to favor Mitt Romney more than did voters in smaller precincts. These results have been criticized as attributable to demographic differences between precincts, but when researchers looked at results out of precincts that kept paper records of voting, that tendency disappeared. Likewise in Utah—where Romney was always expected to win by a wide margin—the results showed no shift in preference toward Romney based on the size of the precinct. The trend was so distinct in competitive precincts with no paper trail that Choquette and Johnson were unable to account for it as a result of chance or any factor other than deliberate fraud. According to their work, Romney received approximately a 7% bump in the most populous precincts in multiple states as a result of votes flipped from other candidates—allowing him to secure the nomination handily.
Choquette and Johnson's evidence was brought to court in a lawsuit filed by a third statistician at Witchita State University. Beth Clarkson works in the university's National Center for Advanced Materials Performance, and was inspired by Choquette and Johnson's research to investigate similar anomalies in Kansas's 2014 general election—larger precincts trending toward Republican candidates. She sued to gain access to more detailed records in order to build a statistical model that could shed light on the question of fraudulent vote flipping. Unfortunately, Clarkson's efforts were stymied by Kansas Secretary of State Kris Kobach, who argued that releasing the time-stamped records could somehow violate voter anonymity.
Kris Kobach with Donald Trump
You may recognize Kris Kobach as perhaps the greatest enemy of unbiased elections in recent American history. Kobach is the man whose voter fraud commission pushed the false narrative of millions of fake voters in support of discriminatory voter ID laws, and whose apparent political and white-supremacist motivation for adding a citizenship question to the national census resulted in the Supreme Court rejecting the change—which would have led to dramatic under-counts of immigrant populations, and a shift in congressional districts that would disproportionately benefit the Republican party. While he was able to halt Clarkson investigation, many have credited her lawsuit as being instrumental in the push for recently enacted legislation which now requires post-election audits in Kansas. Reached for Comment, Clarkson admitted that this was a step in the right direction, though she was "not impressed" with the audit techniques being utilized.
Overall, Clarkson seems pessimistic about the fidelity and security of our elections, saying that there is still a lot of potential for fraudulent vote counts, "anytime there's no way to check a paper record." This does include several races in the Democratic primaries, though the New Hampshire primary taking place today is utilizing paper ballots, which leave less room for tampering. Nationally, there has been a push to move toward that model, but for those of us who will be casting votes on electronic machines, Clarkson advocated that, where possible, voters check their electronic vote against the paper record to ensure their vote was recorded correctly. And for all voters, Clarkson had a reminder to check your voter registration online in advance of every election. With recent voter purges Clarkson says there have been many cases "of people being surprised when they arrive at the polls to vote and find out, 'Oh, they don't have me down as a registered voter.'"
ACLU
Beyond that, electronic voting remains so opaque and vulnerable, all we can do is continue pushing for paper-based voting systems and remind our nation's political institutions—as the primary process continues through New Hampshire and beyond—that we are watching them; that we will not take any irregularities lightly.