Swifties, this one’s for you. It seems like Taylor Swift's Eras Tour has lasted eons. Yet somehow, there’s always something to talk about. Just thinking about how much she’s accomplished while on tour makes me want to buckle down, lock in, and channel my inner girlboss. But while I can’t even be bothered to cook dinner at home after a long day of work, Taylor is accomplishing milestones most musicians can only dream of. Let’s recap.
The Eras Tour began in March 2023 with its North American leg. It’s set to go until December 2024, with dates in Europe, Australia, Asia, and South America— spanning 152 shows across five continents.
As the queen of multitasking, Swift hasn’t stopped at just selling out stadiums. Since the Eras tour began, she’s released multiple albums — both new and old — and shaken up the tour setlist with each new release. Her list of new releases started on the first day of her tour with “All Of The Girls You Loved Before,” which was quickly followed up by “The Alcott,” a feature on The National’s album — reciprocity for their work on her pandemic era albums, Folklore and Evermore.
She also released Midnights: Late Night Edition (including the iconic collab with Ice Spice), as well as not one but two album re-releases — Speak Now Taylor's Version and 1989 Taylor's Version. As if that wasn’t enough, she announced her latest album, The Tortured Poet’s Department, in a GRAMMY’s acceptance speech. Talk about legendary. Since its release, she’s also been churning out deluxe versions and remixes to keep us on our toes. The Eras Tour was even made into a Blockbuster film that brought Beyonce to its premiere. Star power: confirmed.
But that’s just her work life. Her personal life is just as eventful. She ended her 7-year relationship with Joe Alwyn in April 2023. Then entered into a brief but controversial fling with 1975 frontman Matty Healy. Though it didn’t last long, the relationship was enough to inspire a whole album and catapult her into her current romance with Travis Kelce, aka Amerca’s first nepo boyfriend. Now they’re the American Royal couple — and she somehow had time to fly from tour to his Super Bowl performance.
We all have the same hours in the day as Taylor Swift, but how she uses them will always be a mystery to me. I work eight hours a day and can barely manage a social life. Meanwhile, Taylor has it all — though conservatives are turning on her for daring to be a woman in her 30s who’s not married with kids. If that’s not proof that women can’t do anything right, I don’t know what is.
Clearly, she’s working late because she’s a singer. No wonder Taylor Swift became a billionaire months into her tour in October 2023. Her net worth is currently around 1.3 billion dollars, making her the only female musician to become a billionaire from her music.
Other entertainment billionaires like Rihanna, Kylie Jenner, Kim Kardashian, Jay-Z, and Kanye West have joined the three-comma club thanks to ventures like clothing brands, beauty products, and other entrepreneurial pursuits. Rihanna has her FENTY Empire. Kim has her award-winning SKIMS. Ye had Yeezy. But Taylor has an unbeatable catalog of publishing.
But Taylor isn’t just different from other Billionaires because of how she earned her money. She’s the Taylor we know and love because of how she spends it. Her rollercoaster Eras Tour is how she’s made much of her fortune. And she’s using it to give back in monumental degrees. From individual donations to investing in local infrastructure, Taylor is changing lives on a macro and micro scale. And teaching us what to expect from all billionaires in the process.
The Eras Tour Bonuses — Talk About Workplace Benefits
First to make headlines were the Eras Tour crew bonuses. While some of us get rewarded with a pizza party or a $10 gift card to Starbucks, Taylor casually dropped $55 million in bonuses for her tour crew. The massive sum was paid out to everyone who makes the Eras Tour go around, from truck drivers to dancers and sound technicians.
In fairness, these bonuses are so well-deserved. Taylor’s shows are over three hours long. Imagine dancing for that long — because Swift certainly isn’t the one with the impressive moves — for hundreds of tour dates. Or remembering countless combinations of light cues to go with a setlist that changes daily. Yeah, they’re clocking in. And if my boss had millions to blow, I’d be expecting a comfortable bonus too. But $55 Million? That’s a testament to Swift’s generosity. It's like she's Oprah, but instead of cars, she's giving out life-changing amounts of cash. "You get a bonus! You get a bonus! Everybody gets a bonus!"
It’s similar to how Zendaya gave film equity to every member of the crew that worked on her controversial black-and-white drama, Malcolm & Marie. Filmed in a few days with a bare-bones crew during the peak of the pandemic, the film was Zendaya’s passion project with Sam Levinson, in which she starred alongside John David Washington. Though the film got mixed reviews, it captured the audience’s attention all the same. After all, it was Zendaya — and we’ll watch her in anything. So since the film sold to Netflix for a hefty sum, all the crew members got payouts from the deal on top of their salaries to reward their hard work.
Bonuses and equity payouts are common in many industries, but not entertainment. Even though it’s one of the most lucrative and recognizable American industries, most entertainers don’t make enough to survive. The SAG and WGA strikes last year were proof that there needs to be systemic change in the industry. LA County has even identified show businesses as risk factors for being unhoused — after all, how many stories do we hear of actors who were living in their cars before their big break? And for many, their big break never comes. For even more, they get hired on amazing gigs with giant performers … then go right back to the grind afterward. While individual actions from our favorite stars won’t fix everything, Zendaya and Taylor are providing models for how Hollywood should treat the people who make this town go round.
And in this economy, even a little bit could go a long way. Inflation and the cost of living are not a joke. Especially when, like with many creative careers, you often have to invest in lessons or equipment for your craft. With all this considered, the impact of Swirt’s donations can’t be overstated. Imagine getting a lump sum of cash for dancing to your favorite Taylor Swift tracks? Talk about a dream job.
The Economic Impact of Swift - Swiftonomics, if you will
Like Barbie and Beyonce last year, Swift is still on a tear to boost the economy of the cities she’s in just by traveling there — ad inspiring others to make the trek, too.
The Barbie movie proved that by marketing to women (instead of just making Marvel flops like Madame Web that aren’t really targeted to women at all), the entertainment industry can make giant profits. Barbie fever went beyond the theater. Thanks to a plethora of product collabs, the phenomenon rippled through retail.
Similarly, Beyonce’s Renaissance Tour tour generated an estimated $4.5 billion for the American economy. According to NPR, that’s almost as much as the entire 2008 Olympics earned for Beijing. People were taking money out of their 401ks to pay for Beyonce tickets and the glittery, silver-hues outfits to rock at her shows. Cities even started calling her effect the “Beyonce Bump.”
Swift has the same effect. She’s not just proving her generosity on a micro-scale for the people close to her, she’s having actual, tangible effects on the economy. It's like she's leaving a trail of dollar bills in her wake, and cities are scrambling to catch them like it's a country-pop, capitalist version of musical chairs.
The US Travel Association called it the Taylor Swift Impact after she generated over $5 Billion in just the first 5 months of the Eras Tour. But how does this work? It’s not like Taylor is printing more money at those shows, but it almost is. Her tour dates are pretty much economic steroid shots for local businesses. Hotels are booked solid, restaurants are packed, and let's not even get started on the surge in friendship bracelet supplies.
“Swifties averaged $1,300 of spending in local economies on travel, hotel stays, food, as well as merchandise and costumes,” say the US Travel Association. “That amount of spending is on par with the Super Bowl, but this time it happened on 53 different nights in 20 different locations over the course of five months.” That’s not to say one word about her effect on the actual Super Bowl and the entire NFL season thanks to her ball-throwing boyfriend.
It's like she's created her own micro-economy, and everyone's invited to the party. And unlike some economic theories that rely on wealth trickling down (spoiler alert: it doesn't), Taylor's wealth is more like a t-shirt cannon or the confetti at her shows — showering everyone around.
Donations that truly do good
Taylor isn’t just stepping into cities and calling it a night. She’s also not just throwing pennies at problems - she's making significant contributions that are changing lives. And more importantly, she's using her platform to encourage her fans to do the same.
She kicked off her tour with quiet donations to food banks in Glendale, Ariz., and Las Vegas ahead of the Eras Tour. Once the tour was in full swing, she continued this practice. In Seattle, she donated to Food Lifeline, a local hunger relief organization. In Santa Clara, she showed some love to Second Harvest of Silicon Valley. And let's not forget about her $100,000 donation to the Hawkins County School Nutrition Program in Tennessee.
She’s been making similar donations overseas. Taylor Swift donated enough money to cover the food bills for an entire year across 11 food banks and & community pantries in Liverpool. Swift also covered 10,800 meals for Cardiff Foodbank and many more banks across the UK and EU. Her impact is so profound that her numbers are doing more to combat issues like hunger than the government.
Can billionaires actually be good?
One thing about me, I’m always ready and willing — knife and fork in hand — to eat the rich. Because fundamentally, can any billionaire really be good? In our late-stage capitalist horror story, the answer is usually no. Look how many of them are supporting the Trump campaign just to get some tax breaks.
But here's the thing - Taylor Swift might just be the exception that proves the rule. She's not perfect, sure. She still flies private jets and probably has a carbon footprint bigger than Bigfoot. But unlike most of the others in her tax bracket, she's not flaunting her wealth like it's a personality trait.
Take a look around. We've got billionaires trying to colonize Mars instead of, I don't know, helping people on Earth. In this context, Taylor's approach is more like Mackenzie Scott’s — Bezos’s ex-wife. She's not trying to escape to another planet - she's trying to make this one better.
And look, I'm not saying we should stop critiquing billionaires or the system that creates them. But she's just setting the bar for what we should expect from all billionaires. She's showing us that our collective power as fans can translate into real-world change. That our love for catchy choruses and bridge drops can somehow, improbably, lead to food banks getting funded and crew members getting life-changing bonuses.
So sorry to my neighbors who hear me belting “Cruel Summer” and “right where you left me” at the top of my lungs (and range). Just know it’s for the greater good.
Andrew Yang Should Not Become New York's Mayor
"Times Square," said Andrew Yang in a recent interview with Ziwe. "What's not to like?"
As a New Yorker who once walked through the hellscape that is the Times Square subway station twice a day, I find that question not only abhorrent but stunningly tone-deaf. Sure, Times Square has its kitschy appeal and the subway station is still part of the city I love so much, but also… it's Times Square. Real New Yorkers know that Times Square is a distorted tourist trap, and the subway station bears none of the charm and beauty that so many of the city's other subway stations do.
Take, for example, the Coney Island Stillwell Avenue station, my favorite subway station. Rising out of the ground to the sight of the ocean is an experience I'll never be over. There's Brooklyn's Prospect Avenue station, with its tangles of vines and its mournful yellow lamplight. There's 28th Street Station, with its cherry blossom mosaics… I could go on.
I could possibly forgive Yang's comment if I felt it came from a place of love — perhaps the man has a special adoration for chaos, souvenirs, the smell of things burning, and stations that allow transfers to almost every other part of the city.
But Andrew Yang has been making out-of-touch comments since the beginning of his mayoral candidacy. He confessed that he'd spent most of the pandemic out of the city, saying, "We've spent more time upstate than in the city over the last number of months." He misidentified a food market as a bodega. He complained about life in his two-bedroom Hell's Kitchen apartment, stating, "Can you imagine trying to have two kids in virtual school in a two-bedroom apartment, and then trying to do work yourself?" Why yes, Andrew Yang. (Why yes, many thousands of the New Yorkers you hope to represent have been doing exactly that for over a year now.)
Yang was also criticized for name-dropping LGBTQ+ spots like a tourist looking to explore the gay side of Greenwich Village for the first time. "Well, first, let me say that if I go to Cubbyhole, I think I'm going to be accompanied by at least one of my two campaign managers who are both gay," he said. "So there's like a lot of, you know, familiarity with, with the community, at the head of my campaign leading it." Later on in the same speech, he told a mostly LGBTQ+ audience that their community is "so human and beautiful."
His tweets are a mess as well. He later apologized for a tweet reading, "You know what I hear over and over again - that NYC is not enforcing rules against unlicensed street vendors. I'm for increasing licenses but we should do more for the retailers who are paying rent and trying to survive." But the damage was done. New York City's vibrance comes in large part from its street vendors, many of whom make their living selling food on the sidewalks. Many saw Yang's comments as further evidence that he had no connection to everyday New Yorkers.
He also recently apologized for a blatantly pro-Israel and anti-Arab tweet, which garnered praise from none other than Donald Trump Jr. The tweet read, "The people of NYC will always stand with our brothers and sisters in Israel who face down terrorism and persevere." Yang also said, in a Forward op-ed, that the Boycott, Divest, Sanctions movement was the result of "anti-semitic thought and history."
In another interview, Yang confessed that he has never voted in a single mayoral election in NYC. In a recent press conference, he stated, "One thing that I think would be extraordinarily helpful is to have specific shelters for victims of domestic violence, who are often fleeing from an abusive partner," Yang said during the forum. "It's a distinct population with distinct needs, and they should have separate [facilities]." Others were quick to point out that New York City does have these types of shelters, and Yang tried to walk back his claim, but the damage was done.
In yet another fumbled press conference, Yang was asked, "Do you agree with the repeal of 50-a?" He replied, "The repeal of 50-a," prompting the interviewer to ask, "Do you know what 50-a is?" Yang fumbled the reply further by saying, "This is not the — it's not the mandatory interview of the—" prompting another candidate to clarify that 50-a is a bill that hides police officers' disciplinary actions from the public. The bill received widespread attention during the George Floyd protests this year.
Later on, Yang was asked about the MTA's debt, and he responded, "The MTA doesn't break its numbers out that cleanly, but you're looking at revenues around eight or nine million dollars and an operating deficit of around three-and-a-half." The MTA's debt is actually in the billions of dollars, which Yang likely meant to say, but he further flubbed the response by mentioning MTA bridges that go out of the city, which there are none of (the Port Authority controls outer-city transit).
Each one of these foibles reveals a candidate who is blatantly out of touch with the extremely complicated everyday realities of New York City. All these little mishaps are arguably easy to forgive on their own — but look at them together and it becomes easier to piece together who Andrew Yang is (and who he is not).
Look deeper at his policies and the practices he hopes to implement as the mayor of the Big Apple — a position he may very well win — and a more ominous picture starts to take shape.
Policy Flaws and a Poor Track Record
For example, Yang — who grew famous during the 2020 election cycle thanks to his promises of Universal Basic Income — has since walked back his promises and has failed to garner critical union and progressive support. He pledged, for example, to offer $1,000 to $2,000 per year to "each family of a student whose family income puts them at the poverty threshold," as well as English language learners and special education students. $1,000 or $2,000, essentially a one-time stimulus check, would, of course, not lift any student or their family out of poverty, especially in a place like New York City, nor would it be anything close to a universal basic income.
Even Yang's original Universal Basic Income proposal, the "Freedom Dividend," would have required families to choose between receiving some public benefits such as Medicare and $1,000 per month.
If you weren't already aware at this point, Yang, though allegedly a Democrat, with wide residual progressive appeal from 2020, has conservative-leaning policies. That's part of what makes him so insidious and competitive as a candidate: He can appeal to progressives who don't do their research, to Democrats looking for an acceptably centrist candidate, to independents looking for a non-establishment politician, and to Republicans who know Yang is probably the closest thing to a conservative mayor they'll find right now.
Rightly so, Yang is facing vehement opposition from many groups, particularly among the powerful coalition of progressive organizations in NYC. "Andrew Yang's pro-cop, anti-public education, anti-union, big business-centric platform is not what New Yorkers need," Senti Sojwal, cofounder of the Asian American Feminist Collective, told Teen Vogue. Sojwal, along with 790 grassroots AAPI organizers and leaders, recently signed a letter opposing Yang's mayoral bid.
Yang is apparently "in talks with Tusk Strategies, the consulting firm that worked on Mike Bloomberg's 2009 mayoral campaign." The CEO of Tusk Strategies is Bradley Tusk, a former consultant for the city's largest police union.
Yang also advocated for putting more police in subway stations and has been a vocal critic of the defund the police movements.
In general, Yang seems to glorify a capitalist free market that many fear would be damaging to NYC's already fragile housing situation. Back in 2019, Yang proclaimed his distaste for zoning laws and seemed to advocate for a kind of wild free-for-all situation based on the premise that the market would work its magic. However, New York City is in the midst of a housing crisis that free market development will certainly not help solve.
A look at Yang's record reveals that he has long been oscillating between progressivism and conservatism.
After working as a test-prep executive, he started a nonprofit called Venture for America, which promised to create 100,000 jobs. It only created around 4,000.
Running New York City is far, far more complicated than running a single nonprofit, and Yang's record is not promising. His policies are chaotic at best; he has promised to bring cryptocurrency to New York despite the potentially devastating environmental impact. He confessed to having never visited one of New York City's public housing developments prior to the mayoral race, and after living in Hell's Kitchen for 25 years, he seemed surprised after visiting Brownsville, Brooklyn, saying, "You saw things that were very, very dark and bleak." Talk about out of touch.
In general, critics say Yang lacks the expertise to address NYC's most pressing problems, including its failing subway systems, its housing crisis, and impending environmental crises such as future hurricanes.
So Why is He a Frontrunner?
In spite of all this, Yang is polling strongly. There are several reasons for this. Yang has name-recognition, and he has leveraged his celebrity status to the max, promising to be a "cheerleader" for a post-COVID New York. Like Trump, his controversial tweets and gaffes tend to bring more attention to him. As The New York Times writes, "Andrew Yang Believes in New York and Himself. Is That Enough?" It may well be, though it seems strange that in a city that prides itself on its no-nonsense, no-bullshit ethic, wild optimism could be a winning campaign.
Yang has amassed a coalition that includes Orthodox Jews (Yang promised to take a hands-off approach to yeshivas), some Asian American voters, and some young people still riding the high of the Yang Gang.
In addition, none of his competitors have managed to overtake him in popularity or notoriety. His opponent Scott Stringer, the current comptroller, was recently accused of sexual assault, causing key groups to withdraw their support. Candidate Dianne Morales is a strong progressive champion running on a promise to bring social housing to NYC, but she lacks the name recognition of Yang, and the same goes for fellow candidate Maya Wiley. The fact that Yang seems to be running on a platform based on unearned confidence that is eclipsing the campaigns of two qualified Black women is reason for pause in and of itself.
As of now, Yang's primary opponent seems to be Eric Adams, the Brooklyn borough president who is a former cop who promised to carry a gun if elected. Another major opponent is Kathryn Garcia, the former New York City sanitation commissioner, who came out on top in a recent poll.
In spite of all this, it seems that New Yorkers may be stuck with Andrew Yang. Of course, he's probably not the worst man for the job. Yang has big, optimistic visions: invest in the city's failing infrastructure and affordable housing, reinvigorate the city's arts and culture sector, develop education, a People's Bank for the city, address the homelessness crisis, and more. After Bloomberg, almost any new energy will feel welcome.
Whether Yang can achieve any of his visions is to be seen. But with New York City on the brink of rebirth, change is coming fast — and it's up to voters to decide what kind of change they ultimately want to see.