Romantic trinkets like flowers, teddy bears, and heart shaped boxes are fading in the memories of a new generation of adults living independently at record rates. A new majority of single Americans are shifting the gift market, especially as women define their own buying power, opting to purchase more meaningful self-care items that cater directly to them. The days of women waiting for a partner to treat them to something special are long gone, which has everything to do with declaring our relationship status. As of 2017, the majority of adults are flying solo, with more than half of the adult population identifying as single, compared to past decades where the majority had a ring on their finger.
The change has not gone unnoticed. Companies like SinglesSwag have revolutionized what it means to be single in a world that caters to couples. Instead of waiting for someone to buy exactly what you like, you can simply do it yourself. The monthly subscription service sends a box of full-sized products to your doorstep every month, always with an empowering and insightful message behind it. Each box comes with 6-7 items ranging from full sized beauty products, books, snacks, and fashion accessories. The items are hand curated, meaning they’re what single women actually want — like Mindy Kaling’s book “Why Not Me?”, tasty pumpkin cookies, and handmade craft jewelry, all with the purpose to #treatyourself.
Interestingly, the box has created a community of women celebrating their single status. These women prefer to be independent, giving them much more free time to do what they want. Regardless, there’s a particular stigma that comes with being on your own. Just think of the single girl at a wedding. Some might think she’s lonely, but in reality, she gladly accepted the solo invite so she could flirt with the bartender and spend the whole night on the dancefloor.
That’s why it’s so important for young women to have companies like SinglesSwag that understand how enjoyable the single life can be. For them, the relationship status isn’t the focal point. Instead, it’s about creating a culture of self-care — not just for one fleeting moment, but every day. There’s nothing like coming home after a long day of work to a box full of surprises. It’s even better that it’s something you’re treating yourself to instead of getting a subpar gift from a significant other.
If the trend continues, more and more young people will be living the single life — whether by circumstance or by choice. More companies have to get with the times to compete with products like SinglesSwag that treat singledom as a celebration and empowers women to live their best, independent lives. If single ladies know how to properly treat themselves, they’ll let this little box of heaven do all the work of providing the best products on the market.
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